* Segmentation is just another way of marketing.
* It's used to categorise people without understanding what they need, usually puts inference (stereotype) before fact.
Segmentation - Why not?
* Because people hate being put in a box (for the things that really matter)
* Segmentation like this infers that everyone within a certain life stage faces the same stuff, and has the same needs.
The Question - What makes US aspirational?
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