to think about "Newness" and being original.
Navigating not-knowing.
The trigger response is also known as lizard brain. 3 F's - Flight, fight, or freeze.
Causes one to freak out.
Convergent thinking
A -----> B
Race, one answer. NOT creative
Design is not about trying to fin the 'right' answer. trying to find 'possibilities'
this is known as divergent thinking.
A-------<><>--------- B
diamond, double diamond.
its a repeat process, creative thinking.
To work well in a group:
Trust in self, Work well under pressure and be aware of process and being aware of when and where you get stuck. Then making the right decisions to move forward.
Suspend judgement - brainstorm, no critique, no idea is a bad idea. pro's, cons.
openness - listening, having empathy.
Play - go out, move, diffuse tensions. have fun.
Risk Taking - support each other.
Concept blending - creates a stronger outcome.
Customer experience design, design in Business.
business is continually evolving customer needs.
In the digital world, everyone needs to accommodate to the ever changing needs.
design is seeing the market opportunity in between the customer needs, and the efficiency business need.
Not to see the designer as a hero, but as a facilitator.
Rapid prototyping, the design process should never end.
and iterative process - design, build, test, refine, repeat.
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